Tips untuk Membuat Akun Instagram yang Baik bagi Bisnis Anda
Jumlah merk yang memasukkan Instagam marketing ke didalam trick bisnis mereka kini udah meningkat didalam beberapa th. terakhir. Sementara lebih berasal dari setengah pemilik produk di dunia mengfungsikan dan menyebabkan akun instagram pada th. 2016, lebih berasal dari 75% dapat melakukannya pada th. 2020. Tidak heran kalau Instagram punyai satu miliar pengguna aktif bulanan, dan audiens iklan lebih berasal dari 849 juta.
Kami dapat memberikan tips untuk membantu menyebabkan trick pemasaran efisien pada akun Instagram Anda, sekalipun Anda baru memulai atau Anda udah mempunyai pengalaman didalam mengunakan instagram sebagai trick marketing anda
17 Tips Membuat Akun Instagram Anda lebih Baik jasa centant biru instagram
1. Gunakan akun bisnis
Saat Anda memulai untuk menyebabkan akun Instagram untuk bisnis, pastikan Anda menyebabkan akun Instagram bisnis, jangan akun pribadi. Akun bisnis berikan Anda akses ke fitur yang tidak mampu Anda mengfungsikan dengan akun pribadi, termasuk:
Instagram Insights
Iklan Instagram
Belanja Instagram
Informasi kontak dan tombol ajakan di profil Anda
Akun spesial punyai alur manfaatnya sendiri untuk influencer dan pembuat konten. Tetapi bagi beberapa besar pemilik bisnis, akun bisnis adalah daerah untuk memperkenalkan bisnis Anda.
membuat akun instagram 2
2. Tetapkan target Anda dengan jelas
Semua platform sosial adalah alat. Tetapi Anda tidak mampu mengfungsikan alat-alat itu secara efisien kalau kalau Anda tahu apa yang sedang Anda cobalah bangun. Membuat akun Instagram untuk bisnis mampu punyai makna yang berbeda bagi pelaku bisnis yang berbeda. Apakah Anda ingin:
Tingkatkan kesadaran merek?
Mendapatkan petunjuk baru?
Tetapkan merk Anda sebagai pemimpin industri?
Membuat penjualan?
Anda lebih-lebih mungkin idamkan menggabungkan beberapa hasil bisnis yang berbeda. Tetapi hal ini mampu saja kamu dapatkan kala Anda tahu ke mana trick yang dibikin membawa Anda.
3. Tentukan audiens Anda
Hal pertama yang mampu membantu Anda adalah tahu siapa yang mampu Anda jangkau mengfungsikan Instagram. Misalnya, demografi di akun Instagram membuktikan bahwa:
Pengguna instagram paling aktif adalah antara 18 dan 29.
Amerika adalah pasar Instagram terbesar, kalau kamu berada di indonesia mampu mengfungsikan indonesia sebagai wilayah anda. Lebih banyak masyarakat kota mengfungsikan Instagram daripada teman-teman mereka di pinggiran kota.
Tetapi itu tidak berarti Anda hanya boleh mengfungsikan Instagram untuk coba menjangkau orang indonesia di umur 20-an. Sebagai gantinya, Anda mesti membatasi pasar target Anda agar Anda mampu menyebabkan konten yang berkata segera kepada audiens itu sendiri. Ini juga dapat jadi patokan kala Anda menentukan opsi penargetan untuk iklan Instagram Anda.
4. Optimalkan profil Anda
Hanya didalam 150 karakter, bio pada akun Instagram Anda mesti menyebabkan kesan pertama yang hebat, mengemukakan kepribadian merk Anda, dan berikan tahu orang-orang mengapa mereka mesti ikuti akun Instagram Anda.
Ada banyak hal yang mesti ditanyangkan berasal dari ruang kecil tersebut. Untungnya, Anda juga mendapatkan beberapa bidang lain di profil Instagram Anda untuk membuktikan apa merk Anda sebenarnya dan mempermudah orang menemukan Anda.
Profil instagram ini termasuk:
Nama Anda: 30 karakter, juga didalam pencarian.
Nama pengguna Anda: ID yang mampu kamu mengfungsikan untuk merk produk Anda. Hingga 30 karakter, juga didalam pencarian.
Situs situs Anda: URL yang mampu diklik yang mampu Anda rubah sesering mungkin.
Kategori: Fitur bisnis yang berikan tahu orang-orang mengenai seluruh hal Anda tanpa mengfungsikan pembawaan di bio.
Info kontak: Beri tahu orang-orang di mana menemukan Anda.
Tombol ajakan bertindak: Berikan para pengguna Instagram cara untuk berinteraksi dengan Anda segera berasal dari halaman profil Anda.
Baca juga : Mengetahui Pengertian Pasar Oligopoli, Ciri-Ciri, Contoh, dan Jenisnya
5. Pilih foto profil yang tepat
Untuk beberapa besar merek, foto profil Instagram Anda mesti mengfungsikan logo perusahaan atau bisnis Anda. Ini membantu memberikan kredibilitas dan memungkinkan pengunjung untuk melihat siapa Anda.
Foto profil Instagram Anda ditampilkan pada ukuran 110 kali 110 piksel, dipangkas jadi lingkaran dengan diameter 110 piksel. Namun, itu disimpan pada 320 kali 320 piksel, jadi Anda mesti mengunggah file yang besar untuk memastikan gambar tersebut masih keluar baik kalau Instagram mengubah cara foto profil ditampilkan. Jika logo Anda berupa persegi, Anda mesti mengecilkan untuk memastikan seluruhnya keluar di didalam lingkaran.
6. Buat konten yang menarik secara visual
Instagram adalah tempat visual, jadi kiriman Anda mesti nampak hebat. Anda tidak memadai untuk menyebabkan akun Instagram Anda memerlik tanpa peralatan fotografi profesional, tapi foto Anda mesti tajam, memadai terang, komposisi bagus, dan fokus.
Yang lebih penting, konten visual Anda mesti menarik. Foto yang bagus sebenarnya baik, tapi kalau itu tidak menceritakan sebuah cerita, atau menyebabkan pemirsa bersemangat, hal itu tidak dapat membantu Anda mengfungsikan Instagram untuk pemasaran.
Ketika Anda tidak yakin apa yang mesti Anda posting di instagram? Berikut ini beberapa ide:
Posting di belakang layar: Biarkan follower melihat kantor Anda, etalase Anda, atau proses pembuatan Anda.
Kutipan dan gambar berbasis teks: Mainkan dengan teks untuk menyebabkan konten yang menarik secara visual tanpa mesti foto.
Regrams dan UGC: Konten buatan pengguna pada dasarnya otentik dan menarik.
Posting instruksional: Memberitahukan follower bagaimana mencapai suatu target sama menariknya dengan yang didapat.
Video: Panjang maksimal posting video di Instagram adalah 60 detik, tapi Anda mampu lebih lama mengfungsikan IGTV.
7. Tetapkan “tampilan” merk Anda di Instagram
Setelah Anda mengambil keputusan type konten yang dapat diterbitkan pada akun Instagram, Anda mesti mengambil keputusan bagaimana tampilannya.
Seperti yang kita jelaskan didalam posting kita mengenai menciptakan estetika Instagram, warna mempengaruhi ketentuan pembelian dan pernyataan merek. Tampilan Instagram Anda mesti terus menerus di seluruh posting Anda, membantu followers dengan gampang mengetahui konten Anda di feed mereka.
8. Tulis teks yang bagus
Kami baru saja menjelaskan bahwa Instagram adalah tempat visual. Tetapi itu tidak berarti Anda mampu mengabaikan info pada tiap-tiap postingan Anda. Teks pada merk Anda sama pentingnya dengan tampilan merk Anda. Seperti visual, Anda mesti terus menerus di seluruh posting.
Teks Instagram mampu berisi sampai 2.200 karakter, agar Anda mampu menggunakannya untuk semuanya, merasa berasal dari gurauan sampai menerangkan produk secara detail.
Memang hanya dua baris teks pertama yang dapat keluar di feed berita tanpa mengetuk lebih banyak. Karena orang cenderung melihat teks daripada membacanya dengan seksama, Jadi pastikan Anda memasukkan seluruh Info perlu ke didalam dua baris pertama.
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